Because it recognises your social network, it can recognise your interest areas contacts. The service tagline of Truecaller is to get rid of unknown numbers and also increase the network of contact for its users. How it became dramatically successful? The success lies in Truecaller’s business model. Initially, it had countable numbers of contacts as compared to today which is more than a billion as of the date and its users increased to more than 2 billion. Alan and Nami, collected crowd sourced data and opened its own API to a selected group of developers. The story of Truecaller starts a long before the globe knows about the mobile apps.
How Truecaller’s business model became so successfulĭo you know, Truecaller was started much before the era of app store revolution? Yes, you heard it right. Unwanted call blocking, spam calls, shared connection, a large set of contact database these are the most shining features and functionality of this app. It will let you maintain your profile on its network associated with your phone number and provide recommendations for people to connect with via the Truecaller network.
Because it recognises your networks and you can search for a person’s contact even if you are not aware of his last name. Truecaller is a mobile app also run on the website let you search people anywhere in the world by name or number. Related- How Truecaller Makes Money Truecaller: Functionality & Features We wished it were easier to look upon phone numbers for missed calls we received from our relatives living abroad and from our customers calling us at our previous job. The Blackberry users were facilitated to use this global directory facility. This is the story of Truecaller before the era of App store. At the beginning, it was started on a very small level.
To prepare the database for the app, they collected data from the national phone directory. This online global directory initially used to search mobile numbers of all missed calls which can be possibly from the family and friends of them. They prepared a research project and developed an online global directory. Both of them were fond of mobile technology and always thought of taking their cell phone experience to greater level. Nami Zarringhalam and Alan Namedi were students of Royal Institutes of Technology of batch 2006, Sweden. There was no way to find a fast and easy solution to identify the unknown caller at that time. The problems did not stopped here only but it multiplied as privacy issues like spam and fraud calls also increased with no bound. The luxury of finding people’s contact details had gone. The base phone became outdated and so the phone book directory concept. But then mobile era had risen up and sooner or later the scenario was changed completely. All the contacts and important information were registered in phonebooks or you can say white or yellow pages. At the time of base phone, it was very easy to any person to search a contact in the phone book and to get connected to that specific person. The foundation story of Truecaller starts with our old concepts of phone books and yellow pages. Truecaller is a global phone directory that covers Landlines, mobiles and even prepaid phone numbers and fits into your pocket. The founder and CEO of Truecaller Alan Mamedi told in an interview when asked how do you describe Truecaller –
It is available on the web as well as you can download Truecaller app on iPhone, Windows, Blackberry, android and Symbian phone. Upgrading its skill to a higher level, it also provides security and privacy.Truecaller makes your life easier by identifying spam calls, Block calls, block texts, names of unsaved contact numbers, and also report fraud and other unwanted calls. It is a global phone directory for mobile communications. Need is the mother of invention, so the Truecaller founded.įounded in 2009 by Nami Zarringhala and Alan Mamedi, Initially, truecaller was launched for Blackberry. Even at that time, there was no concept of global phone directory for mobile numbers. Everyone was wanted to get rid of the problem of unknown number identification and spam calls. Mobile revolution was life changing but it also came up with new problems like unknown mobile numbers identification, spam calls, unwanted call or privacy/security concern. Truecaller is a story of a successful start-up app which made our techno-savvy life a lot much easier. True Caller! The true identity of the caller. If you go on the literal meaning of its name, it will automatically reveal the true meaning of it. At that time Truecaller app was the magical solution appeared in the telecom world which could track an unknown mobile caller’s identity.
What is Truecaller? In 2011-12, this was one of the biggest hyped questions everyone was wondering of.